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How Epinions Delivers Trust
  1. You get the good AND the bad. Most shopping guides make every product sound good. In fact, they often all sound so good that it's hard to tell the difference between the choices. At Epinions.com, consumers tell it like it really is. They don't just tell you what to buy--they also warn you what to avoid.

  2. You are the hero. The best source for shopping often comes from people who own and use the products. Expertise begins with passion; everyone is an expert at something because everyone is passionate about something. Epinions offers a place for you to share your expertise with the people who need it most.

  3. The Epinions Community tells the whole story. Epinions offers a comprehensive shopping experience, providing everything from hard product facts to brutally honest advice. Epinions helps people through the entire shopping process.

  4. Web of Trust. As you rate just a few opinions or decide to trust a few members, the Epinions Web of Trust automatically builds an entire community of trusted members for you. The Web of Trust ensures that the opinions of your trusted members are always at the top of your list.